Food Delivery Company's Rebrand Is A Little Too Close To Home

"Great minds think alike"

Screen Shot 2016 09 17 At 12 08 40 Pm

Popular international food-delivery company Just Eat has just unveiled a colourful rebranding that looks surprisingly similar to the one Air Malta unveiled four years ago. Right?

Screen Shot 2016 09 17 At 12 08 50 Pm

Designed by venturethree, Just Eat's new visual identity was intended to add a "burst of colour" to the company. It will be rolled out globally over the next 12 months, Just Eat's branding will be used across delivery bikes, uniforms, packaging, the website and the app.

Air Malta's rebrand was designed by Futurebrand and sparked lots of controversy in the country, with many people saying it made the airline look low-cost. 

Maltese brand strategist Ian Micallef pointed out the similarity on Twitter. He even got a reply from Just Eat: "Great minds think alike."

On the bright side, this could serve as a nice reminder of home for any Maltese living in the UK and beyond.

And in case you've forgotten, this is what the old Just Eat logo looked like.


So what do you think of the rebrand? Tell us in the comments below

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