Food Delivery Company's Rebrand Is A Little Too Close To Home
"Great minds think alike"
Designed by venturethree, Just Eat's new visual identity was intended to add a "burst of colour" to the company. It will be rolled out globally over the next 12 months, Just Eat's branding will be used across delivery bikes, uniforms, packaging, the website and the app.
Air Malta's rebrand was designed by Futurebrand and sparked lots of controversy in the country, with many people saying it made the airline look low-cost.
Maltese brand strategist Ian Micallef pointed out the similarity on Twitter. He even got a reply from Just Eat: "Great minds think alike."
@TheFolkstersHat Great minds think alike. ^RJ— Just Eat UK (@JustEatUK) September 16, 2016
On the bright side, this could serve as a nice reminder of home for any Maltese living in the UK and beyond.
And in case you've forgotten, this is what the old Just Eat logo looked like.