More Than Furniture: Kave Home’s New Campaign Celebrates The Stories Our Homes Tell
Kave Home has launched, Here to Stay, a heartfelt campaign that celebrates the beauty of home, the memories we build within it and the objects that stand the test of time.
Headquartered in Girona and now present across five continents with over 140 stores, Kave Home has been creating furniture and décor with purpose for more than 40 years. With Here to Stay, the brand takes its next bold step, a creative declaration that redefines what it means to make a house a home.
The campaign marks the culmination of a rebranding journey that began earlier this year, with Kave Home unveiling a refreshed visual identity that reflects its modern, Mediterranean spirit. Now, Here to Stay brings that vision to life not just through design, but through emotion.
In a world that moves faster every day, Kave Home invites us to slow down and reconnect with what truly matters. The campaign reminds us that a home is not just a physical space, but a collection of stories, memories and feelings that endure over time.
Kave Home’s philosophy has always been rooted in longevity. The brand’s focus on technical excellence and durable materials ensures that every piece is made to last — not just in structure, but in meaning. Its aesthetic blends contemporary design with timeless appeal, encouraging us to cherish furniture that becomes part of our everyday lives and memories.
Filmed in the serene countryside of l’Ametlla del Vallès in Barcelona, the Here to Stay campaign is a poetic visual experience. It follows a woman quietly reading in her living room until the walls dissolve, transforming her space into a vast field of wheat. As the objects around her begin to float, some fade away while others remain — symbolising how certain things become inseparable from our sense of home.
Created in collaboration with the &Rosàs agency, the campaign is bathed in Mediterranean light and emotional depth. It invites viewers to reflect on their own connection to the spaces they live in and the things that shape their identity.
A Legacy Rooted In Mediterranean Craft
Since 1984, Kave Home has drawn inspiration from its Girona roots and the essence of the Mediterranean. From conscious material selection to sustainable partnerships, the company’s ethos remains grounded in craftsmanship, family values and a commitment to creating responsibly.
With Here to Stay, Kave Home reaffirms its purpose, to design spaces that inspire, connect and endure. Because in the end, home isn’t about what we have, it’s about what stays with us.
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