Boycotts and calls for resignations have plagued offices and administrations all around Malta for weeks now, but one particular fight has gone straight from the streets to the supermarket shelves.
Rummo, an Italian pasta brand imported to Malta by Kasco, the group of companies owned by the Prime Minister’s former Chief of Staff Keith Schembri, has taken somewhat of a PR hit in the last couple of weeks.
In an effort to counter this, the Italian brand has now issued a statement on the current state of affairs in Malta, officially distancing itself from Keith Schembri.
“Rummo has no relationship with the former Chief of Staff of the Maltese Prime Minister Joseph Muscat, and is totally unrelated to the events concerning the boycott of the Italian products in Malta,” a statement issued on Wednesday reads.
Last week, as shocking revelations into the assassination of investigative journalist Daphne Caruana Galizia emerged on a daily basis, implicating Schembri and the Office of the Prime Minister, supermarket shelves showcasing Rummo products started being branded with a bloody hand.
The logo, bearing the faces of Schembri, Prime Minister Muscat and former Tourism Minister Konrad Mizzi (who also resigned last week) has been used by civil society activists Repubblika and Occupy Justice during the multiple protests called in Valletta.
In fact, mere hours after Keith Schembri was implicated in the assassination by the current suspected mastermind Yorgen Fenech – leading to Schembri resigning from his role as the Prime Minister’s Chief of Staff – calls to boycott the many products that fall under the Kasco brand instantly started circulating on social media.
This week, though, some supermarkets have responded with their own tactic to not let sales plummet… a good old deal.
In a photo sent in to Lovin Malta, one particular supermarket was spotted slashing its entire Rummo range by over 25%.
Because sometimes, all you can really do to combat a boycott based on allegations of assassination plots and widespread political corruption, is a flash sale.