Watch: Love At First… Sniff? Luke Debono Stars In New Ad For Domino’s Pepperoni Pizza Perfume (Yes, Really)
From Żejtun to London – via Domino’s? Maltese reality star Luke Debono keeps going from strength to strength… and this time round, he’s at the centre of one of the weirdest and most viral foodie promotions out there :eyes:
Just in time for Valentine’s Day, Domino’s UK has announced a new, limited-edition, pepperoni-inspired perfume (yes, really). Aptly called Eau de Passion, the perfume is clearly inspired by Domino’s beloved Pepperoni Passion pizza, promising “notes of spice, pepper and a warm, spicy base—perfect for pizza lovers who want to make a statement”.
And to celebrate it all with a steamy series of photos and videos was none other than Debono, who first exploded onto British audiences’ radar after appearing on Married at First Sight UK and providing viewers with some of the cheesiest one-liners around. So of course, a literally cheesy collab like this really made sense as the eventual next step.
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“From Żejtun in Malta, to a billboard in London!,” Debono wrote on social media yesterday, sharing a photo of himself posing next to a much bigger, more pepperoni-filled photo version of himself in the English capital. “Thank you, dear Mum and Dad, for always encouraging and supporting me when I wanted to leave and start a life here 10 years ago! This is for you. I love you so much!”
With a form on Domino’s website live for the next three days, people will be entering into a competition to win a 30ml bottle of the fragrant oddity… but to be very honest, we’re still kind of lost on the Luke part.
Send this to someone who’d love to smell like a Domino’s pepperoni pizza.
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