WATCH: Malta's Food Festival Video Looks Awfully Familiar

This is why we can't have nice things

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The Malta International Food Festival is currently gearing up for a weekend of food-related festivities. The thought of so many different flavours packed into one place is beyond exciting, but the promotional material has left some with a bad taste in their mouth.

Check out the Malta International Food Festival's teaser video

Keep the images from 0:17 in your mind. Tasty right? Now check out this advert by M&S from 2014.

Awfully familiar, aren't they? In all fairness, the concept is pretty cool - but perhaps taking inspiration rather than lifting it directly may have been the way to go.

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Lovin Malta reached out to the festival's organisers for a statement on the promo video, to which they replied they had "filmed all videos in-house, or bought them through licensed websites". After sending them the link to the M&S video we were referring to, they saw the message and fell silent. 

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