The Malta International Food Festival is currently gearing up for a weekend of food-related festivities. The thought of so many different flavours packed into one place is beyond exciting, but the promotional material has left some with a bad taste in their mouth.
Check out the Malta International Food Festival’s teaser video
Keep the images from 0:17 in your mind. Tasty right? Now check out this advert by M&S from 2014.
Awfully familiar, aren’t they? In all fairness, the concept is pretty cool – but perhaps taking inspiration rather than lifting it directly may have been the way to go.
Lovin Malta reached out to the festival’s organisers for a statement on the promo video, to which they replied they had “filmed all videos in-house, or bought them through licensed websites”. After sending them the link to the M&S video we were referring to, they saw the message and fell silent.