If there’s one restaurant that has captured the hearts of the Maltese youth, it’s Shoreditch. The Paceville restaurant has been drawing in the crowds hungry for over-the-top burgers and stacks of chocolate-drenched, syringe-injected pancakes for years now, and they’ve just released a visual that captures the restaurant’s ethos.
Shoreditch’s new ad, created by young Maltese company Juwill Productions, shows what the Shoreditch lifestyle is all about – “Cool, funky, tal-keshin, and vibrant,” as head chef Daniel Grech himself says. The video takes an inside look into Grech’s lifestyle vision for the restaurant and its loyal customers.
“We tried to take Daniel’s daily routine – him going to work, arriving, enjoying a cup of coffee and then moving on to constructing a delicious burger – and show it in a concise cinematic way in order to amplify the significance of this regime,” said Julian Cachia, the director of the video.
The new ad is all about that Shoreditch life
But Cachia says that at the beginning, he didn’t know what to expect.
“When I first went down to Shoreditch, I didn’t know what to expect of Daniel Grech,” laughs Cachia. Yet, after 5 months of constant interaction with Daniel, I can undoubtedly say that it’s quite easy working with him (especially since we were both on the same wavelength when it comes to the production concept).”
“Just like all of us here at Juwill Productions he poured his heart out into making this happen. His energetic character made it a fun process throughout and he had us laughing all the time (even when everybody was supposed to be serious). It is fair to mention that working with Daniel requires tons of problem solving skills yet his appreciative nature also came through as something that we all loved,” he says.
And when it comes to the actual food at Shoreditch, the favourites are obvious
“That’s an easy one – undoubtedly the Snickers Pancake is an all time favourite yet I am really keen to try the new Cow n’ Chicken burger — seems funky and vibrant, just like the commercial,” he says.
The Cow n’ Chicken burger
Juwill productions have more videos on the way
“We have an extensive plan for videos to produce, and we have a lot of content yet to be released over the next few months; both personal and commercial. Saying that, at Juwill Productions we aim to give quality a preference over quantity, thus making sure that every video we put out is up to standard and if possible better than the one before,” he says.