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Maltese Girl Accidentally Inspires Meme Coin That Hit $1 Million Overnight

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In the strange world of crypto, it doesn’t take much for a new token to explode. This week, all it took was a short video of a Maltese girl bouncing around — and within hours, she had unintentionally become the face of one of the fastest-growing meme coins on Solana.

The coin, called Mariah’s Milkers ($MM), was launched on 22nd August through pump.fun, a platform where anyone can spin up a token in seconds. Traders quickly piled in, pushing its market cap to over $1 million within a single day. As with most meme coins, the hype didn’t last long: prices collapsed almost as quickly as they spiked. But not before the project racked up tens of thousands of trades and made its way onto crypto Twitter’s trending lists.

For the girl at the centre of it all, the sudden virality spilled over to her social media. Her Instagram, which had been modestly followed before, shot up by some 50,000 followers in just a matter of days as curious fans tried to track her down.

The origins of the coin are about as random as they come. According to crypto accounts, the inspiration was a clip of her that racked up millions of views almost overnight. From there, the internet did what it does best: turned a joke into a tradable asset.

Still, there’s no official link between her and the token. The coin’s minimalist website and community pages list no creators, disclaimers or even acknowledgement of who Mariah actually is. Whether she approves, disapproves, or even knows her likeness is being used to fuel online speculation remains unclear.

What’s clear is that Malta has once again found itself in the middle of an unlikely internet storm. From a lighthearted video to a million-dollar crypto craze and a huge surge in followers, Mariah’s Milkers is the latest reminder of how quickly the internet can change someone’s life — for better or worse.

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Yannick joined Lovin Malta in March 2021 having started out in journalism in 2016. He is passionate about politics and the way our society is governed, and anything to do with numbers and graphs.

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