With an average of 1,979 visitors per time slot, the system is successfully spreading the flow of people across the day. Out of 189 time slots over the peak summer months, only 34 exceeded 3,000 visitors.

The Book. Protect. Enjoy. system, launched in May, allows visitors to choose from morning, afternoon, or evening slots, capping the maximum at 4,000 at any one time. It’s the first real step towards sustainable management at the Blue Lagoon, a Natura 2000 site.

What’s new at Blue Lagoon this summer?

• Controlled visitor flows with the booking system

• A larger swimming zone, extended by 12%, plus two newly designated beaches

• Double the cleaning staff, with 12 cleaners assigned daily

• Reorganised maritime operations overseen by Transport Malta

• More lifeguards, police, environmental monitors, and emergency personnel

• New signage guiding visitors to stay on safe paths and avoid the protected garigue

The Malta Tourism Authority’s Team Blue Lagoon has been driving these changes with the support of several ministries, authorities, and enforcement bodies.

Meanwhile, internationally acclaimed design firm Mizzi Studio has been tasked with preparing long-term ecological rehabilitation proposals, which will soon go to public consultation.

Commenting on the results, MTA CEO Carlo Micallef said:

“By controlling peak visitor numbers and spreading flows, the booking system is helping us embark on a journey to protect the Blue Lagoon and give visitors a better experience. These improvements underline the effectiveness of the measures taken so far, and the determination of Team Blue Lagoon and of our partner entities to continue working in the direction we have undertaken.”

Deputy Prime Minister and Minister of Foreign Affairs and Tourism Ian Borg stated:

“Team Blue Lagoon’s efforts this summer are the first tangible drive to improve the sustainability of operations at this national gem and Natura 2000 site. The results are encouraging – a vital first step towards long-term and sustained rehabilitation as well as a better visitor experience.

Let me be clear, this is just the beginning. We will continue analysing the data and review the next potential steps. The Blue Lagoon is a very small site, placing physical limitations on the level of activity it can host, particularly on land. Consequently, its popularity means that it is always bound to be very busy at peak hours.

This will not dampen our drive. We shall persevere to strike the right balance, ensuring environmental protection while offering an enjoyable visitor experience.”

Fewer crowds, cleaner shores, stricter safety, and long-term rehabilitation plans in the works, the Blue Lagoon is finally on a path toward balance.

How do you feel about this system?