Local Fashion Brand Collaborates With Richmond Foundation In Campaign Centred On Men’s Mental Health
Local fashion brand Blakkript is collaborating with the Richmond Foundation in a powerful new campaign that’s centred around men’s mental health.
Launched during Movember – a month dedicated to men’s mental health – this campaign features raw, unfiltered conversations with six personalities from the creative and music industries, offering insights that aim to inspire men everywhere to speak openly about their mental health. They all agree that vulnerability is a sign of strength and that open conversations can make a significant difference.
“Working with the Richmond Foundation has given us a chance to make a real impact,” founder of Blakkript, Jeremy Vassallo, said.
“As a brand we are committed to ensuring that our roles goes beyond just clothing, and this campaign is a clear step to prove this.”
Blakkript also designed t-shirts with a symbolic butterfly that represents transformation and healing. With cracks on its wings carefully pieced together, the logo reflects resilience and the process of overcoming personal struggles.
The butterfly’s delicate design captures human fragility, yet the visible mending of its wings emphasises strength, recovery, and hope. Proceeds from this t-shirt will go directly to the Richmond Foundation to support their mental health services, meaning that buyers will help fund counseling, support groups, and other critical services for men in need.
Launched on all social media platforms, the campaign encourages viewers to share the video and join the conversation using #BreakTheSilence. A portion of the proceeds from November Sales will be donated to the Richmond Foundation, directly supporting its mission to provide mental health resources for individuals and families in need.
The men featured in the candid interviews are Keith Panelli, Klinsmann Coleiro, Nate Darmanin, Dylan Agius, Joseph Armani and Matthew Paris.
To check out Blakkript’s online store, click here.
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