Pink October Gets A Special Touch With Benna And Mvintage Charm
Two of Malta’s most loved homegrown brands have joined forces this October for a cause that touches so many lives.
Malta Dairy Products, producers of Benna, and local jewellery powerhouse Mvintage are officially collaborating for Breast Cancer Awareness Month, and they’ve come up with a creative way to spread the message of strength, resilience and hope.
At the heart of this campaign is a limited-edition Benna 2.5% Fat Milk carton, co-designed by both brands. Available in stores all across Malta throughout October, it’s not just about the packaging, it’s a symbol of solidarity with anyone who has been affected by breast cancer.
“At Benna, we believe in nourishing not just the body, but also the spirit of our community,” said Alex Briffa, CEO of Malta Dairy Products. “This collaboration with Mvintage transforms everyday moments, like enjoying fresh milk, into powerful acts of awareness and support.”
Mvintage founder and managing director Krystle Penza echoed the sentiment, adding: “Jewellery tells stories, and this charm tells one of unity, care, and Maltese pride.”
The initiative is also backed by Europa Donna Malta, the national branch of the European breast cancer support organisation, who praised the partnership for spreading awareness and giving back to the community in a tangible way.
Mark your calendars: the pink Benna milk cartons are available nationwide from October 1st, while the Mvintage charm can be purchased both online and at all Mvintage outlets.
So this Pink October, you can literally drink pink, wear pink, and think pink. Because awareness starts small, but when we act together, it grows into something powerful.
Will you be getting your hands on this limited-edition charm?
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