Christmas time is many things for many people. It’s a time for celebrating the birth of Jesus Christ for many, a time for reflection on the year that has just past and look forward to the opportunities to come in the next. 

For others, it’s a time for shopping, for snagging great deals and spending time looking at nice things you want to buy for your friends, family, and yourself.

For one shop in Malta though, Christmas time is a mix of both of those things – and they’ve found the perfect way to show it.

A photo by photographer Guillaume Dreyfuss pretty much sums up Christmas in Malta in 2017. A store selling a variety of decorative items, as well as religious figurines, is offering a deal that no true Catholic Maltese could ever refuse: a 20% discount on Baby Jesus. 

These aren’t just any figurines – they are specifically Baby Jesus, perfectly timed to coincide with the celebration of his birthday during the season dedicated to his birthday. 

There’s a variety of Baby Jesuses on display for sale – you’ve got ‘Hands Open Baby Jesus’, ‘Sleeping Baby Jesus’, and ‘Cute Baby Jesus’.

Now, anyone who is interested in owning their very own Baby Jesus – or, indeed, a whole troupe of Baby Jesuses – can save up to 20% if they visit this store. 

Stocks are probably limited so make sure you snatch up your religious figurines as soon as possible – with a discount like 20% on all the Baby Jesuses, you can expect quite a few Maltese people to move quickly and save some cash over the holiday season. 

How many baby Jesuses would you buy? Let us know in the comments below.

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Johnathan Cilia

Johnathan is an award-winning Maltese journalist interested in social justice, politics, minority issues, music and food. Follow him at @supreofficialmt on Instagram, and send him news, food and music stories at [email protected]