Russian Roulette With A Crispy Twist: Maltese iGaming Company Turns Tongues Blue For Charity
To coincide with the launch of their new, online live roulette platform, a local Maltese company spiced things up for their operators by offering up a game of Russian Roulette with a crispy twist.
Authentic Gaming sent each studio a few bags of Doritos Roulette, a fun little version of the crisp snack that contain mostly cheese flavoured corn triangles.
But there are a few chips that are super spicy and turn your tongue blue. That’s where Authentic Gaming saw the potential to turn this into a mini viral campaign amongst their operators…
With the 24/7 Roulette launching at the end of last September, Authentic Gaming thought they’d combine the unique aspect of Doritos’ mysterious flavour game and their own unique live casino offers.
Having imported over 200 packages of the tortilla snack from the Netherlands (because Malta never gets anything good), they went about putting together an action plan with an added flair of corporate social responsibility.
How did they manage this?
Instead of just giving away the crisps, they combined the game with charity and asked each operator to send in photos or upload them onto their LinkedIn pages and for every blue tongue spotted the company pledges to donate €25 to Noah’s Ark Animal Shelter in Mellieħa.
They visited 12 operators in Malta and sent 21 packages to clients across Europe, taking in contributions from around the continent.
And putting the funds towards bettering the lives of Maltese dogs, too.
For now, the company already has several photos with a number of them still on their way as they pledge to donate several hundreds… But the action doesn’t stop there – they’re looking for more people to take on the challenge.
The operators that have already signed up and sent their photos include LeoVegas, Mr Green, Betsson, Multilotto and Mandalorian.