Despite the fact that all other EU member states have been enrolled onto Facebook’s Monetisation Project, Malta has been excluded from the list since its introduction. However, local activist Fabian Borg has been working to remedy this.
Founder of Creators Malta, Borg describes himself as an “influencer for change, equality and equity for all” and has previously worked on bring Youtube’s Partner Program to local content creators.
He is currently sharing a petition to bring four of Facebook’s Monetization Programs to Malta, namely:
The petition, which is being shared with the #BecauseMalteseMatters hashtag, has already been signed over 800 times
“It is about time that Social Media giants change their mindsets and instead of overlooking Malta, they should use Malta as a launchpad for new products and services”
“While Malta is the smallest EU Member State in surface area, and probably this is the reason why we keep getting overlooked, with a score of 87%, Eurostat ranks Malta in the second place among all EU member states with people using Facebook alone,” Fabian argues.
“Almost 75% of our enterprise makes use of Facebook as an advertising platform, and notwithstanding the monetisation block, Facebook still inundates Maltese users with targeted advertising,” he continued.
Do you want Facebook monetisation to come to Malta?