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TikTok Video Leads To Major Record Deal With American Sony Music For Luke Chappell

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Maltese musician, Luke Chappell, signed a major US distribution deal with American Sony Music and he’s set to release his first song with them on 27th August.

“I posted a Tiktok video of me singing this song and a record deal was sent to me shortly after my success with ‘Lonely Again’ and now I’m blessed enough to be here,” Chappell said in an article written by him and his team.

Chappell is an 18-year-old singer and songwriter whose appearance at the 2018 rendition of X-Factor Malta launched him into our radars.

Soon after “stepping out of the X-Factor shadow” he released his hit song ‘Lonely Again’ which impressively reached the 5 million streams mark on Spotify.

His talent management secured Chappell this incredible record deal with a distribution company that forms part of the division of Sony Music ‘US’ and it will be focusing on one single called ‘Hold On’ that he worked on together with Insynk Collective Studios.

The single was described as a “beautiful and melodic, yet haunting, song that reflects on the seemingly romantic yet hurtful experience of falling in-love and holding onto the memory of a person”.

Chappell explained that instead of choosing to ignore and repress his emotions, he deals with them head on by writing them down and “turning them into lyrics”.

Luke is set to release more music in the upcoming months as he works with Insynk Collective Studios, he’s also planning to drop a massive project later on this year depending on his agreements with Sony so stay tuned to see this young Maltese talent take over the music scene.

The record deal is signed for the next five years and it will be solely dedicated to releasing music through Sony, therefore he is not signed as a musician. This means that he is still an independent artist with the benefit of having Sony’s advertisement team to push him in the foreign market.

Are you excited to hear his new single?

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Ana’s a university student who loves a heated debate, she’s very passionate about humanitarian issues and justice. In her free time you’ll probably catch her binge watching way too many TV shows or thinking about her next meal.

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