Sinner, saint, mother, Eurovision veteran and one of Malta’s biggest superstars. There’s a long list of accolades Ira Losco has gathered in the last couple of decades, but she’s not quite done just yet.
Today marked the return of Malta’s beloved pop star with the release of High, her latest offering from the critically acclaimed No Sinner No Saint double album. In the run-up to today’s launch, Losco teased her fans with powerful images, screenshots and trailers… and she sure delivered.
The music video, which is equally dark but uplifting in both its message and its visuals (not to mention the thumping percussion section), puts a number of potentially persecuted people in the limelight. Whether it’s the gender they identify as or what they look like, so many people have been victims of prejudice… and it is these people who take centre-stage for High.
“I wanted to convey a very strong message in the music video. I stand up to be counted in the fight to stop prejudice against minorities”
“Let’s stop labels and prejudice and choose freedom,” Ira Losco told her fans sharing the new track, echoing previous posts over the last week.
High offers exactly what Ira had promised in last week’s run-up, with powerful imagery echoing her recent messages and posts urging people to #StopLabels and #StopJudging. And as the video’s closing shot so poignantly puts it, the most important thing to do is “be you, be fearless”.