Onwards And Upwards: Maltese Blockchain Company Strikes Deal With AS Roma
Maltese blockchain-based company Chiliz has signed a partnership deal with AS Roma, allowing fans of the Italian club to use its platform to earn voting rights on certain club decisions.
The ‘Socios’ fan engagement platform was set up to digitise the ‘socios’ fan voting right concept that as popularised by the likes of Real Madrid and Barcelona.
Through the platform, fans can purchase branded tokens that grants them the right to vote in certain club decisions and render them applicable for certain rewards, such as merchandise and experiences.
While tactical decisions will remain fully in the hands of the manager, Roma fans will be able to vote on decisions such as the name of a club facility, warm-up related activities last Stadio Olimpico and which player will feature in a live Twitter Q&A.
Max Rabinovitch, Chief Strategy Officer for Socios.com with Daniele Sanò, Partnerships & Sales Director, AS Roma
AS Roma Fan Tokens will be tradeable against the cryptocurrency $CHZ, which is currently listed on a number of exchanges, such as BitMax, KuCoin and Binance DEX. Each fan token will cost €2 but can also be earned through regular interactions with the club on the app or hunted for free through the app’s augmented-reality geo-location feature Token Hunt.
“We are pleased to welcome Socios.com among our partners,” said Francesco Calvo, Chief Revenue Officer at AS Roma. “AS Roma, as a Club, has a duty to always be very attentive and pro-active towards new technologies and innovation. Thanks to Socios.com’s blockchain platform, we can guarantee new opportunities to our fan base around the world, giving them the possibility to interact in an innovative way with their favorite team”.
Socios CEO Alexandre Dreyfus noted that AS Roma has become the company’s fifth football club partner, following PSG, Juventus, West Ham United and the esports team OG.
“With the addition of another legendary Serie A club, we are fast building a strong ecosystem of top tier clubs, as well as a huge community of football fans, and a unique platform for fans to engage with their club in a new and innovative way,” he said. “This partnership gives us the opportunity to educate a huge audience of mainstream consumers to the benefits of blockchain and cryptocurrencies, across Europe as well as Asia and Latin America.”
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