Yep, you read that right – Lovin Malta has been featured by TikTok as one of the EU’s biggest success stories, with a dedicated microsite shining a light on what the social media platform giant called a media “innovator”.

“The biggest social media house in the country, Lovin Malta has their finger right on the Mediterranean country’s pulse,” TikTok wrote on the page which looked at countries from all over the EU and their thriving SMEs’ journey on the platform. “Featuring short and exclusive videos with news from Malta and beyond, their TikTok account is a one-stop-shop for getting updates or discovering new things about the country.”

“Lovin Malta recorded success far beyond the country’s shores with one of their videos counting 14 million views, about 25 times the population of Malta,” TikTok finished, making reference to THAT tuna video from last summer.