Sometimes, wisdom can come from the least expected place. A Maltese man in his underwear has given one of 2017’s most poignant critiques of Maltese society, running through issues like the backlash against the Benna cap, the Planning Authority’s favouritism, and an unregulated commercial industry that favours companies coming from abroad – all whilst enjoying a glass of milk.
Sitting in the comfort of his home, George Ebejer explains in the video he uploaded to Facebook why the new Benna cap works so well. Having spent his whole life consuming milk via a specific milk-carton-opening technique, he was now excited to be able to open his carton of milk, drink from it, close it back up and have all the milk remain within the carton.
Possibly in response to the #scrapthecap campaign, George felt compelled to defend Benna’s new plastic caps, both on hygienic grounds, as well as hypocritical grounds. He pointed out that Maltese people had become like the Italians, the French, the Belgians, and the Spanish, later even comparing us to the Portuguese, where we were happy to spend large amounts of money on foreign products, but complained when Maltese products modernised.
He points out that this is not the first time Benna had to change its cap, referring to when a silver cap on the bottle meant that it was from a cow, and a gold cap meant it was from a goat, back in the day.
He also pointed out the practical uses of the new milk carton: it closes, and doesn’t spill when you tip it over, which seemed to be a huge selling point for George, and presumably many people.
His video was greeted with cheers of online support, both for his outspokenness, as well as his defence of a favourite Maltese product.
Benna seem to have opened up a can of worms with their recent redesign, and the controversy doesn’t seem to be slowing down anytime soon. Amid all this, George’s message to the Maltese people is simple: there’s no use crying over spilled milk.