Sliema is riddled with shops and thousands of busy people walking up and down its narrow roads, but one boutique has managed to find an ingenious way to stand out from the crowd.
Shoppers walking past Chante Boutique today got more than they bargained for if they were planning on some window shopping, as two models stood in the display, pretending to be mannequins. That is, until they instantly sprang to life and gave the unsuspecting passers-by a right old fright.
“We just wanted to make people laugh now that a long weekend is approaching,” Andra Chante, the owner of the shop, told Lovin Malta. “Not everyone got scared and we’re thinking of doing something similar later and getting people’s reactions, but I just had to upload this video!”
“We’ve open since 2014, and we’re now trying to do new and different things very regularly,” Andra continued. In fact, the two models in the mannequin prank are two Instagram influencers, Victoria Rotchenkova and Romea Adler.
Chante Boutique sells handmade clothes, all created in Malta. They have different local designers displaying their items, and they want to constantly support local talent. “I’m trying to make people value more the work behind doing clothes, and to make them buy local so that young designers can have a chance in a world full of big multinational brands.”
Whatever Chante Boutique has in mind for the future, however, if they do something on these lines, they’re bound to continue sticking out in the best of ways.