Game-Changing Sports Betting And Lottery Terminal Launches
In a major milestone for the betting and lottery industries, National Lottery plc (Malta), a fully-owned subsidiary of IZIGROUP, in collaboration with Brightstar Lottery, formerly International Game Technology (IGT) and Playtech, has unveiled the world’s first fully integrated Self-Service Sports Betting Terminal (SSBT) that also dispenses lottery products, combining two traditionally distinct gaming verticals into a single, seamless customer experience.
This cutting-edge solution redefines convenience and accessibility, offering players the ability to place sports bets and purchase lottery tickets from the same user-friendly interface. The innovation is designed to meet the growing consumer demand for efficient and integrated solutions that support a wide range of betting and draw-based games within an intuitive format.
“This is more than just a terminal – it’s a transformative step toward the future of retail betting and lottery,” said Mr. Cristian Rachieru – Group Head of Digital Product at IZIGROUP. “For the first time, players can truly benefit from an integrated experience that combines the instant thrill of sports betting with the aspirational dream of lottery jackpots, all from one self-service terminal,” he stated.
The solution features a robust architecture capable of handling complex transactions securely, with built- in identity verification and responsible gaming tools. Its modular design allows National Lottery (Malta) to interface its product mix to local regulations and customer preferences, while also reducing operational overhead.
The new SSBT/SSLT is designed for a new era of self-service in retail betting.
Here’s what sets it apart:
Dual-Mode Precision
Sports betting and lottery ticketing thoughtfully integrated into one seamless experience. No complex systems. No extra steps. Just one clean interface.
Designed for Touch
A high-definition display paired with a responsive, intuitive interface. Every interaction feels natural – every tap, swipe and selection, effortless.
Secure. Fast. Engineered to Perform.
A high-speed ticket printing and dispensing system built with precision mechanics and robust security, delivering consistency, every time.
Always in Sync
Real-time data integration with backend systems ensures every ticket, bet and transaction is instantly reflected – everywhere it needs to be.
Already in pilot across select retail locations, early data indicates strong customer adoption, increased dwell time and cross-channel engagement. The company is currently rolling out the terminals nationwide.
This innovation is expected to facilitate lottery revenue streams while offering betting shops a unique tool to modernise their retail footprint and attract a younger demographic.
“This launch represents the convergence of tradition and technology,” added Mr. Rachieru. “By bringing lottery and sports betting together in a single self-service touchpoint, we’re redefining what the future of gaming looks like,” he concluded.
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