Leading Supermarket Chain Lidl To Stop Marketing ‘Fatty And Sugary’ Foods Towards Children
Leading discount chain supermarket Lidl is set to start phasing out the advertising of foods high in fats, salts, and sugars, usually targeted at children.
Childhood obesity has become a devastatingly increasing problem in Malta. In 2022, a World Health Organisation (WHO) report revealed that around 36-40% of Maltese children and adolescents are overweight.
”You learn how to lead a healthy diet at an early age. In taking this action, Lidl is following the recommendation made by the WHO,” the chain revealed.
This change comes as part of a new series being introduced by the supermarket to support a more ”sustainable way of living” which promotes healthier habits.
The only exceptions will take place around the holidays, such as Christmas and Easter, so as to promote promotional items related to the festivities.
The chain also intends on expanding its variety of vegetables and plant-based, own-brand products, by 2025.
By launching these new items, Lidl says it hopes to persuade non-vegan customers to purchase more plant-based products.
”How we eat has an enormous impact on our health and the environment. That’s why Lidl has now adopted an international package of measures designed to support conscious nutrition: by developing its assortment and communication, the fresh food discounter aims to make it easier for customers to make conscious purchase decisions for healthy, sustainable products in the future,” the chain said.
What do you make of this change?
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