Whenever you desperately need to find a service but don’t know anyone who can offer it, you’ve probably flipped through the easily identifiable pages of Malta’s famous telephone directory, the Yellow Pages.
However, you soon won’t be able to smell the wonderful scent of paper and old ink that all their books seem to possess, as the company is taking the initiative to go fully digital. Beyond an app that Yellow have already rolled out, you will soon be able to access their whole database online, which will frankly take a lot less time and be a lot more environmentally friendly.
However, its not all doom and gloom. Their final edition will be a spectacle to behold, because they’re going out with a bang!
Although this will be the final year of print, Yellow 2019 will live on as, apart from there being an increased total of 180,000 copies in circulation, the book will be made from more durable materials to keep it in perfect condition for longer.
The Last Book, as it’s so aptly being called, will also contain hidden treasures and five annual competitions to keep the spirit alive until well into the 2020s. You could even get involved yourself and market your business in what is being called a once-in-a-lifetime event.
The design of the book will also be heavily revamped, transforming the directory into a collectable item to put on display and impress your friends with
And if you keep it in good condition, in 100 years when the last remnants of society are dying out, you would probably be able to cash it in as a historical artefact. Win-win, am I right?