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WATCH: Lovin Malta’s #PartitLM Is Officially The Best Social Media Campaign Of 2017

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Lovin Malta’s #PartitLM campaign from last year’s April Fools’ stunt has been awarded the Best Social Media Campaign of the Year at the MCA eBusiness Awards!

The announcement was made last night during the seventh edition of the MCA eBusiness Awards 2017 at the MCC in Valletta. The night saw different startups and businesses being awarded for their successful commerce and social media strategies, with a total of 24 different finalists making it to the eight different categories’ finals.

For this specific award, the public had a 50% say in the final result, so we’d definitely like to thank each and every one of you who voted for our campaign over the last couple of weeks and helped keep the #Believe vision alive.

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Our very own Chris Peregin, delivering a speech that was just shady enough

This time last year saw us actually register as a political party a couple of months before the general election. We had even asked our readers to choose which billboard they’d like to see on Malta’s roads.

And while we didn’t end up running for election, we did come up with a very serious (and intensive) electoral manifesto with 52 different proposals, one for every week of the year. 

April 1st came to a close with the reveal of our very own anthem, a crucial component of any campaign. All the national news media took the bait and picked the story up, and for a second, even we ourselves were ready to #Believe.

By the end of the campaign, thousands of Euro worth of PR space were generated. Combining PR, social media, video, music, radio, social media influencers, web platforms and crowdfunding, the campaign reached more than 600,000 Facebook users despite a zero budget.

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By the end, all the people hoping that an organisation like Lovin Malta would actually run for a general election helped to raise awareness about important political issues. That’s when we realised we couldn’t stop there.

Following the great response to the #PartitLM campaign, Lovin Malta later launched What Floats Your Vote?an online platform that put voters in the driving seat. Helping people starting a real conversation with the candidates vying for their votes, the platform resulted with over 12,000 emails being sent to candidates ahead of the last year’s election.

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Last night’s ceremony also received a prestigious public acknowledgement from an Internet pioneer, Google’s Chief Internet Evangelist, Dr Vint Cerf. Vint, who is widely known as one of the fathers of the Internet, delivered a recorded message congratulating the winners and recognising the relevance of the awards.

Hon. Parliamentary Secretary Silvio Schembri closed the ceremony by thanking “the entrepreneurs present here this evening, who through their investment, business acumen, vision and above all relentless pursuit to innovate, have managed to distinguish themselves in these prestigious awards.”

“This gives me the affirmation that our strive to steer our economy into a modern digital era is on the right track and is already producing results,” Schembri said.

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Share this post if you remember #PartitLM and secretly wish we ended up running for election!

READ NEXT: Lovin Malta’s Top 11 Accomplishments For 2017

Lovin Malta's Head of Content, Dave has been in journalism for the better half of the last decade. Prefers Instagram, but has been known to doomscroll on TikTok. Loves chicken, women's clothes and Kanye West (most of the time).

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