Own The Feels: New Zealand Helps Teens Recover From Breakups In New Raw Campaign
Do you believe in life after love?
Breakups can suck at any point of your life, particularly as hormone-struck, app-driven teenagers. That’s why New Zealand, known for its novel progressiveness, have pledged to help Gen Zers recover from heartbreak in a new raw campaign.
On Wednesday, New Zealand’s government launched the campaign Love Better together with Vice, as a “community of the freshly broken-up helping the freshly broken-up to keep a little hurt from becoming a lot of hurt” according to the video’s narrator.
“OK, I’m doing it. I’m officially deleting my ex from all my socials,” a young woman says in the campaign video, looking into her phone screen. She leans closer and whispers: “I’m moving on.”
Instead of staged or staged enactments, it uses real, raw footage of young people discussing how they deal with heartbreak in videos, articles, podcasts and other social media content, including TikTok and Instagram.
The campaign is a response to New Zealand’s high rate of domestic violence among young people.
According to government research, nearly 80% of New Zealand’s 16 to 24-year-olds have been in a relationship, and 87% of them have experienced harm that went beyond the normal pain of breaking up.
More than half (55%) of young people are not confident or only somewhat confident that they could end a relationship without harm. One in six young people has also faced physical arguments in their relationships.
Should Malta create a similar campaign?