The Maltese government is planning to digitise tourism in a big way, with proposals in the pipeline including having robots and cameras roam touristic sites across the island.
A spokesperson for the Principal Permanent Secretary confirmed these plans to Lovin Malta, stating that the roaming robots can vary from robots providing information to roaming first aid boxes and cameras to assist in safety and security.
“For instance, medical kits such as first aid boxes or defibrillators can reach a patient faster than any other means without risk of losing very precious time until the emergency services reach the site,” the spokesperson said. “This project will also enable the Ministry for Tourism to collaborate with other Ministries in delivering an even safer experience in Malta.”
Meanwhile, Internet of Things technology will also be used to install sensors in heritage sites so that the environment and artefacts can adjust themselves depending on who’s around.
These plans were included in a recent strategy document recently published by the government to digitally transform Malta’s public services over the next two years.
This includes the ongoing development of a Digital Tourism Platform, which will aggregate services such as promotions, bookings and payments into a single app.
“Tourists will experience a more seamless, fun and useful digital service as they explore cultural sites and other attractions enriched by augmented reality and virtual reality,” the document states.
Meanwhile, the platform will gather the tourists’ data, with the stated intention being that the government will use this data to better understand the behaviour of tourists, tailor services accordingly and improve their experiences. The platform could also use this data to recommend special promotional packages to tourists depending on their interests.