The official logo for the 2017 Maltese Presidency of the Council of the EU has been unveiled in a newly launched video.
The logo and visual identity, which have been designed by Alexia Muscat, are described by the Maltese EU Presidency Unit as “represent[ing] the forward looking and versatile characteristics of us European Citizens”. The final image draws inspiration from typical Maltese icons such as the windmill, the luzzu, and of course the Maltese Cross on which its form is clearly based.
The logo was chosen out of a shortlist of six designs which were submitted by art and design students at MCAST. The system of an open call for the submission of logo designs has been implemented by former Presidency Councils.
“We wanted to give the next generation of visual artists and designers attending the MCAST Institute for Arts & Design the chance to showcase their talent. Having delivered them the brief we received 29 stunning submissions, of which we shortlisted six.”
“The more we considered the options, the more one really began to stand out. Alexia Muscat’s concept was rooted in the Maltese cross, an emblem that represents our nation, and commemorates the bravery, faithfulness, and perseverance of our people.” (You can read the full story about the 2017 Maltese Presidency of the Council of the EU on the Unit’s official website).
Slovakia – the country that currently holds the Presidency – have an interactive logo, allowing users to manipulate it’s central icon and change its meaning accordingly. Other Presidency logos have also been characterised by bright colours and simple forms.