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WATCH: Home Affair Ministry’s New Ad On Actual Emergencies Is Highkey Fire

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Maltese people overreact over every little thing that the Home Affairs Ministry has released a video reminding people of when an emergency really is an emergency.

In a new video – which wouldn’t look amiss if played in a cinema right before the latest Marvel blockbuster – a man calls Malta’s emergency number, 112, to report a major catastrophe.

“Someone’s parked in front of my drive-in – I’ve been honking for ten minutes!” the man shouts into the phone. “I’m going to be late for work!”

As the man tries to read out the number plate, an angelic voice casually utters: “this is not an emergency.”

“Emergencies are when there are serious cases, or danger,” the voice continues as the man’s arm suddenly bursts into flames and he begins freaking out.

“Now, it’s an emergency.”

The short video is a reminder that government communications and public service announcements don’t always have to be dry, bloated and boring.

While we empathise with the guy whose going to be late for work, the video’s message is driven home strongly – 112 will not be called until something serious (or dangerous) happens, promise.

Tag someone who calls 112 for all the wrong reasons

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Johnathan is interested in the weird, wonderful, and sometimes dark realities late capitalist society forces upon us all. He also likes food and music. Follow him at @supreofficialmt on Instagram, and send him news, food and music stories at [email protected]

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