Both of Malta’s two main political parties have a ‘youth division’ that flies to their aid and tries to convert younger voters to their party’s cause. But regardless of where you stand in Malta’s political divide, both FŻL (Forum Zgħażagħ Laburisti) and MŻPN (Moviment Żgħażagħ Partit Nazzjonalista) know what they’re doing when it comes to social media.
Firstly, their logos are simple and effective. Unlike the rushed efforts by both parties, and the outdated style of their actual logos, both FŻL and MŻPN have fresh, clean and distinct logos that tell a story and work flawlessly in 2017.
Their social media pages are also managed meticulously. Their cover photos convey the right message and look pretty, and the general aesthetic of both pages is both appealing and effective.
The content itself is also elegantly done, and straight to the point.
Take a look at FŻL’s flawless drone footage shot proclaiming young people stand by Joseph Muscat at last Monday’s mass meeting.
And perhaps the crowning moment for content was MŻPN’s app, a Maltese angry birds perfect to vent your frustration at the current political situation.
Sure, the idea of a youth group that automatically sides with their affiliated political party may not appeal to everyone, but there is no denying that when it comes to online presence they know what they’re doing, and they do it so well.