‘We Are The Establishment’: Valletta’s 139-Year-Old Record Store Pokes Fun At Political Scene With Genius Marketing Post
“Establishment” continues to be the predominant word of the week, with Prime Minister Robert Abela saying it a whopping 47 times in just one hour yesterday – and that’s not even counting all the other times he did, or all of PN clapping back and calling him the establishment instead. But a new challenger has appeared to take the role… and it’s not who you’d expect.
“A lot of talk about establishments… maybe we deserve to be the music one?” Valletta’s D’Amato Records wrote this morning, posting a photo where they announced that they were the establishment (“the music one”, though).
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Established in 1885, the record store is not only Malta’s oldest store of its kind (and one of the last ones standing). A number of claims have been made over the years that is, in fact, the world’s oldest record store, with legendary UK labels giving shout-outs to it and Hungarian novels getting inspired by it.
So while today’s post was clearly a satirical jab at the current political landscape which is seemingly getting out of hand by the hour, D’Amato sure has a point in its claim of being the establishment!
Tag someone who’s a fan of this kind of establishment
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