6 Things All Maltese Businesses Should Do This Back-To-School Season

As they lay about enjoying the summer sun, the last thing any student is thinking about is their imminent return to University. But companies or businesses who are hoping to attract these students come September need to get ahead of the game.

Here are six useful tips to follow if you’re looking to win over as many students as you possibly can.

1. Launch a student-specific campaign

The best way to attract students is to make sure they’re getting something special, not just any generic offer. From giveaways to special student-only offers, avoid looking lazy in the eyes of the students when it comes to what’s in it for them.

2. Set up a physical stand on campuses around Malta

With thousands of students exploring campuses during their first week, having a fun, attractive presence right there is one of the best ways to connect with a large number of students at once.

If you’re too late to book a whole stand, or aren’t sure you can run the entire thing for a week, don’t worry! FreeHour is looking for corporate partners to join them on their stands around campuses, so the two of you can work together on giveaways and other fun activities – without any hassle for you.

3. Reach out to student influencers

Nowadays social media is key, and the best way for big brands to get noticed is for influencers to shout them out. Real, human connections drive traffic, so telling your story through someone who understands students will help it resonate with the target audience.

4. Think of cool freebies

Trust us, students don’t need another free pen. Think outside the box and come up with something creative they’ll want to post on their Insta-stories or something so cool they’ll line up around the block to get their hands on it.

5. Focus on social media and drop newspaper or TV ads

If you want to attract students, stop spending your money advertising on platforms none of them are looking at. All news is read online, all TV is watched from a phone or laptop. If you want more bang for your buck invest your student budget entirely on social media.

6. Use Malta’s top student platform

If your business is featured on the platform all students are using, you’re guaranteed to get the right kinda eyeballs.

Developed by students for students, the FreeHour app has raced to become Malta’s largest student platform, hitting 19,000 local downloads last year and over 1 million app opens by students from all college and university campuses across the island!

FreeHour has now opened up its limited advertising space so brands can use banners, re-skins, student offers along with push notifications to get noticed amongst the 15-25 year old demographic.