GBS Malta Breaks Down Why Return On Educational Investment (ROEI) Matters
With student debt mounting globally and job markets constantly evolving, students and their families are beginning to ask a vital question: Is a degree really going to pay off?
Jovana Ljiljak, Chief Marketing Officer at GBS Malta, has worked in education for over a decade, helping more than 20,000 students each year find their path. She’s observed a clear shift: students are no longer simply chasing rankings, they’re becoming more discerning. They’re looking past prestige and focusing on what their education will actually deliver in the long term.
That’s where the concept of Return on Educational Investment (ROEI) comes into play and it’s something taken seriously at GBS Malta.
Why ROEI Is The Metric That Matters
Picture this: affordable courses, real-world experience, strong industry links… and a government scheme that refunds up to 70% of your tuition fees.
It may sound too good to be true, but it isn’t. That was Ljiljak’s initial reaction, too, until she joined GBS Malta.
More students, both local and international, are questioning whether a top-tier name is worth the hefty price tag. The focus is shifting towards outcomes: skills, opportunity and employability.
Because at the end of the day, what’s the point of an impressive degree if it doesn’t lead to a fulfilling career?
Education That Keeps It Real
Let’s face it: tuition fees are rising everywhere. But with that rise, the value of a degree should rise as well.
Today’s students want more than theory delivered by academics who’ve never stepped outside a lecture hall. They want insight from real industry professionals, people who’ve built careers, made mistakes and learnt from them. That’s exactly the approach taken at GBS Malta.
Programmes are designed in collaboration with experts and shaped to reflect what employers actually need – whether in business, technology, health or finance. From the very first day, students receive hands-on career support to help them transition smoothly into the world of work.
A Degree That Gives Back
One of the most impactful advantages at GBS Malta is Malta’s Get Qualified scheme – a government initiative that refunds up to 70% of tuition fees through tax credits for graduates who live and work in Malta for two years after finishing their course.
It’s a major relief at a time when student debt is a very real concern.
Skills That Stick
Employers today are looking for graduates who can hit the ground running. That’s why GBS Malta focuses on practical learning: business projects, real-world assignments and mentoring from professionals who know their industries inside out.
Students don’t just leave with technical know-how, they also develop essential soft skills like leadership, communication and resilience. These are the qualities that help them stand out in a competitive job market.
And with Malta’s growing fintech, iGaming and digital sectors, students at GBS Malta don’t just study innovation, they live it.
Why Malta?
Malta is quickly establishing itself as a standout destination for study. It’s safe, English-speaking, well-connected and full of opportunity.
For local students, it offers global exposure right on their doorstep. For international students, it’s the ideal mix of Mediterranean lifestyle and long-term career prospects.
The GBS Malta campus is designed to support all types of learners, with quiet study zones, tech-enabled classrooms, mental health resources and strong academic support. Students are also encouraged to think big, act boldly and explore entrepreneurship as a real and viable path.
So, Why GBS Malta?
GBS Malta offers more than just affordable, globally recognised qualifications. It delivers an experience built around each student’s future, goals and success.
Success at GBS Malta means more than just handing over a certificate. It’s about helping students become confident, capable and prepared to build a life they truly love. It’s about meaningful transformation, not meaningless prestige.
Let’s Make It Count
Higher education is changing quickly and ROEI isn’t just a buzzword anymore, it’s how students are making better-informed choices.
So the real question becomes: What kind of future do you want? What do you need from your degree to get there?
For those considering their next step, GBS Malta is ready to help them make a smart one.
Choose better. Choose GBS Malta.