Introducing Mr. Riley Potato Straws: Unleash The Gen Z Snack Revolution!
Mr. Riley has redefined snacking with the introduction of two NEW delectable flavours of Potato Straws: Sour Cream and Onion, and Cheese and Sour Cream.
Forget everything you know about snacking! This is a whole new snacking revolution. The refreshing taste of Sour Cream and Onion Potato Straws will ignite every one of your taste buds to a whole new level. Brace yourself for the straight fire sensation that is Potato Straws, Sour Cream and Onion!
But that’s not all! Mr. Riley has also introduced a brand new Cheese and Sour Cream flavour that Malta’s yet to experience. Unlike anything you’ve tasted before, you’ll be licking your fingers wondering why no one’s discovered this flavour yet! It’s cheesy deliciousness that satisfies your snacking cravings in the best possible way. And with that signature Mr. Riley crunch, you’ll be reaching out for another bag.
For nearly 40 years, Mr. Riley’s Snacks has been the leading locally produced snack brand, evolving with us as the ultimate snack companion. But this local company never stop innovating! That’s why they’ve launched their latest campaign, specifically designed to resonate with the Gen Z audience in Malta, as well as the trendy Maltese.
“The crunch that slays” and “This crunch hits different” might leave some scratching their heads, but fear not! Mr. Riley enlisted the help of teenage translators to decode trendy slang for everyone’s enjoyment. Let’s bridge the generation gap together! #iykyk #intergenerationalfun
As a brand, Mr. Riley is in tune with the TikTok sound trends, such as “Sheesh…” that perfectly complement the tangy, vibrant taste of our snacks. To add a touch of nostalgia, they’ve even partnered with Pac-Man, featuring playful animated graphics where Pac-Man devours their iconic Potato Straws. And for Maltese peeps, Mr. Riley hasn’t forgotten you! Join the fun with popular expressions like “Tal-Genn” and “Vera Faqa’,” ensuring that the Maltese connection to their brand remains strong.
To amplify this campaign, Mr. Riley composed an original upbeat pop music jingle, “Made with crunch by Mr. Riley!” It’s a catchy tune that will have you grooving and reaching for another packet of Mr. Riley’s snacks.
This local company can’t contain their excitement witnessing how this campaign has unfolded over the past weeks. The captivating content they’ve produced has enthralled customers of all ages! Since the campaign launch, the trendy Maltese expression has truly been “Top il-Full” (It’s a hit!). It’s time to embrace the crunch that’s making waves!
Follow Mr.Riley on TikTok, Instagram, and Facebook to join the snack revolution. Get your hands on the New Potato Straws, featuring two irresistible flavours: Sour Cream and Onion, and Cheese and Sour Cream. They are available in outlets near you.
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