One Of Malta’s OG Real Estate Agents Brings Their A-Game With A Brand New Look

New name. New look. New vision. And the aim to become Malta’s number one agency of opportunity.

This is the motivation behind the rebrand of Sara Grech – to drive growth and reconnect with homeowners and investors in the property sphere. After ten years of co-branding with Engel & Völkers, Sara Grech has parted ways and returned to its founding roots.

 

 

When Sara Grech first made their mark, 37 years ago, Malta’s property market was dominated by a few major local players. Sara Grech capitalised on the high-demand that was triggered by a government-led social housing programme and successfully established themselves as an agency offering a refined experience.

Part of this growth and progression, saw Sara Grech join forces with global property giant Engel and Völkers, who had never co-branded with another agent before. It was also the first time Engel and Völkers had partnered up with all three licences: residential, commercial and yachting.

Talking about the transition, CEO and Founder Sara Grech said,“We want to reintroduce ourselves and remind the public what Sara Grech stands for, applying all we’ve learnt along the way and officially uniting under one name again – Sara Grech – the agency that opens doors of opportunity.” 

This rebrand speaks to recent trends of disconnection between agent and buyer in the property sphere. But Sara Grech intends to set this right by building on trust and transparency, shifting the focus away from the transactional side of real estate.

The new visual identity

In the new brand, the logo is refreshed and modernised into an elegant reworking of a traditional Maltese door. The idea behind this was to situate the brand within the local community and encourage homeowners and investors to realise and uncover the potential of property in Malta.

“The challenge was creating a brand that feels somewhat familiar and reassuring, whilst creatively capturing the next phase of growth for Sara Grech. Brands have always had to evolve to remain desirable, and ensuring that the Sara Grech brand remains relevant in an ever-changing property market, was always at the forefront of our decision-making,” Sara Grech said.

At the heart of this rebrand were changes to the website and a softened colour palette, along with messaging that sets a tone of opportunity over operations. Sara Grech’s brand refresh feels warmer and more approachable, fitting comfortably within today’s digital landscape.

Now, Sara Grech enters the property market refreshed as the selective agency of choice, with a property portfolio that has been carefully researched and curated to unlock opportunity for first-time buyers, families, entrepreneurs and investors.

What do you think of the rebrand?