This Brand In Malta Announces Jennifer Lopez As Global Brand Ambassador
Intimissimi has formally announced that the icon Jennifer Lopez will be their new global brand ambassador, releasing their Spring/Summer 2023 campaign at the same time as the debut.
This campaign celebrates women and empowers them to feel confident and valued in all the roles that they play. Today’s women are savvy, successful and role models. They inspire us to work hard and follow our dreams. Lopez is the ultimate ambassador for Intimissimi as she brings a strong and modern sexiness to the brand and communicates its core values.
“When looking for a brand partner who embodies the spirit of all our iconic customers, we immediately looked to Jennifer Lopez. We want women to live the most fulfilling life and feel empowered every day,” said Matteo Veronesi, CEO of Intimissimi.
Last year while travelling to Italy, Jennifer discovered Intimissimi. “I love Italy – the people, the fashion, the culture, the food and the storied history. When I discovered Intimissimi, I was immediately drawn to their precious silks, romantic lace, beautiful cuts, flattering fits and intricate designs,” said Lopez, “I’m proud to be an Intimissimi woman and honoured that they view me as someone who emulates their own qualities of confident, lively and strong.”
Riccardo Ruini, Creative Director, captures the essence of a dreamy and vibrant Italian summer using the hues of fuchsia representing the bougainvillea, orange for the glowing sun and turquoise symbolizing sea views of Positano. Ruini along with Director Gia Coppola and photographer, Chris Colls, truly evoke a vibrant coastal Italian paradise.
The campaign reveals a day in the life of Jennifer Lopez, who is relaxed, playful, sipping coffee, and singing to herself the song, “II Cielo in una stanza.”
The Spring/Summer 2023 Collection is blooming with Valentine Pink, Digital Turquoise, Flame Scarlet and Talc shades and is all available at the Sliema store in Tower road and also on www.intimissimi.com/mt
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