Sweet Legacy: The 180-Year Journey Of Camilleri Tal-Ħelu
For 180 years, Camilleri tal-Ħelu has been a haven of sweet indulgence, marking a remarkable journey since its establishment in 1843.
As the oldest confectionery in the Maltese Islands, it has been a staple in Merchants Street, Valletta, transforming into a cherished landmark of the city.
The foundation laid by Calcedonio Camilleri in the mid-19th century was built on principles of quality, honesty, reliability, and trust. These values, far from being outdated, have been the guiding light for five generations.
Today, while the world around has evolved, the essence of Camilleri tal-Ħelu remains unchanged, with its original store continuing to be the flagship of the company.
Expanding its horizons, Camilleri tal-Ħelu now thrives in both wholesale and retail sectors. It’s a treasure trove of renowned brands like Haribo, Ritter Sport, and La Suissa, alongside a myriad of others.
The store is a paradise for sweet lovers, offering an extensive pick n’ mix selection and a range of wines, spirits, biscuits, artisan ice-cream, and local delicacies, including its own traditional treats.
The journey of Camilleri tal-Ħelu intertwines with the evolution of the Camilleri Group of Companies.
Originally synonymous with confectionery, the Group has since diversified into catering and fashion retailing, a move that has significantly boosted its revenue.
The Group now encompasses brands like Camilleri Catering, Matalan, and Mothercare, each excelling in its domain.
Camilleri Catering is synonymous with dream weddings and unforgettable events, adept at crafting both casual and formal gatherings. Matalan caters to the fashion and home décor needs of families, while Mothercare is a haven for mothers and babies.
Fashion brands like Morgan and Promod offer chic and unique women’s apparel, Jules caters to men’s fashion needs, and Lipsy London dazzles with its women’s occasion wear.
This 180-year journey of Camilleri tal-Ħelu is not just a tale of confectionery; it’s a story of enduring values, adaptation, and growth, painting a sweet picture of tradition and innovation.
Tag someone with a sweet tooth