The Cleaning App That’s Already Changed 3500 Of Malta’s Homes – Rozie.app
You know that feeling when your cleaner texts “Sorry can’t make it today” and your in-laws are arriving in three hours? Or when you finally find someone on that Facebook group, negotiate a price and then they ghost you completely?
Yeah, we’ve all been there.
Here’s the thing about finding cleaning services in Malta: it shouldn’t be this hard. We’re living in 2025, almost in 2026 now, where you can get a Bolt in three minutes and have Wolt deliver pastizzi to your doorstep, but finding someone reliable to clean your apartment? That somehow still feels like you’re asking your neighbor’s cousin’s friend for a favour.
The old way of finding cleaners in Malta is broken
Let’s be honest about how this usually goes. You post in the Nannies and Cleaners Malta Facebook group. You get 15 messages. Three of them don’t speak English. Five quote you different hourly rates but won’t tell you the final price. Two say they’re available “sometimes on Tuesdays.” One asks if you’ll be home during the cleaning, which… weird question, no thanks.
Or you call a traditional cleaning company. They tell you they have a “time slot” available two weeks from Thursday between 10am and 2pm. You work full time. This doesn’t work. They shrug.
The whole process feels like you’re the one doing the work to hire someone to do work for you. It’s backwards.
What Malta actually needs from cleaning services
This is where it gets interesting, because if you actually talk to people about what stresses them out, it’s not the cleaning itself. It’s everything around it.
It’s the trust thing. Who is this person coming into your home? Are they verified? Insured? What if something breaks?
It’s the pricing anxiety. You agree to €15 per hour, they stay for five hours, suddenly you owe €75 and you’re not even sure what just happened.
It’s the reliability nightmare. You block out your whole Saturday waiting for someone who promised “morning time” and they show up at 4pm. Or don’t show up at all.
It’s the last-minute panic. Your Airbnb guests check out at 11am, new ones arrive at 3pm and your regular cleaner just called in sick.
These aren’t small annoyances. For busy professionals, dual-income families or anyone juggling the chaos of Malta life, this stuff genuinely makes your week harder.
The Uber moment for cleaning just happened in Malta
Remember when getting a taxi in Malta meant calling three different numbers and hoping someone would maybe show up in 45 minutes? Then Bolt arrived and suddenly you knew exactly who was picking you up, when they’d arrive and what you’d pay. It wasn’t magic, it was just… how it should have worked all along.
That same shift just happened with cleaning services and you might have already seen it. It’s called Rozie.app and since launching in October 2024 , they’ve already handled 3500+ homes across Malta.
Here’s what’s actually different:
You post your cleaning job with your schedule and see the total price upfront for your whole apartment (€40-50 average, no hourly surprises). Multiple verified cleaners bid for your job. You see their ratings, reviews and profiles. You pick who you want. They show up. You only pay after the job’s done and you’re satisfied.
No phone tag. No price confusion. No wondering if they’ll actually show up.
The thing that makes it work is the two-way protection. Cleaners can’t get screwed by last-minute cancellations. Customers can’t get stuck with no-shows or mystery pricing. Everyone’s incentivised to actually be reliable, which sounds obvious but somehow that wasn’t the default before.
The numbers tell the story better than anything: 15,000 registered users, 95% positive reviews, 600+ five-star ratings across TrustPilot ,Google Maps and other review platforms. That doesn’t happen if people are just sort of satisfied. That happens when something actually solves a problem that’s been annoying you for years.
Why this matters for Malta specifically
Malta’s in this weird perfect storm for cleaning services right now. We’ve got 31% of the population being foreign nationals (most of them working professionals). We’ve got dual-income households everywhere. We’ve got the Airbnb boom in Sliema and St. Julians that’s created massive demand for same-day turnovers. We’ve got people who value their weekend time and would rather pay someone else to deep clean than spend their Saturday scrubbing their bathroom.
But until recently, the infrastructure to make that easy just didn’t exist. You either went full traditional (calling companies, accepting their schedule, paying their rates) or full DIY (Facebook groups, manual vetting, hoping for the best).
Having an actual platform that handles verification, pricing, scheduling and payments in one place? That’s not a luxury feature anymore. That’s just catching up to how every other service in our lives already works.
The bigger shift nobody’s talking about
What’s actually happening here isn’t just about cleaning. It’s about Malta’s service economy finally getting the tech layer it’s needed. The same way food delivery apps changed restaurants and ride-hailing apps changed transportation, platforms like Rozie are changing how we access domestic services.
And the timing couldn’t be better. People are busier, expectations are higher and nobody has patience anymore for the old “call around and hope someone’s available” approach. We want transparency, reliability and convenience. We want to book something in three taps and know it’ll actually happen.
That’s not being spoiled. That’s just expecting services to work as well as the technology we have available.
So next time your cleaner cancels last minute or you’re dreading the Facebook group negotiation dance, remember: there’s actually a better way now. It’s been working for 3500 homes already. Might be worth checking out for yours.
You can read reviews, find more at Rozie.app or download Rozie from Google Play or App Store!