Wolt Is A Strategic Partner For SMEs, Driving Sales, Discovery And Financial Access
Wolt, the local commerce platform, is confirming its pivotal role as a strategic growth partner for small and medium-sized enterprises (SMEs) across Malta, according to recent findings. The platform is going beyond logistics and delivery by providing merchants with vital tools for growth, technology, and, crucially, accessible financial solutions.
SMEs form the backbone of the Maltese economy, yet many entrepreneurs face barriers to securing quick and affordable funding due to strict lending criteria and complex bank processes. Wolt is addressing these needs directly while simultaneously acting as an essential infrastructure for modern retail.
A True Ally for Local Businesses
The findings from the Local Commerce Survey conducted by Copenhagen Economics highlight Wolt’s significant impact on its partner businesses:
- 63% of merchants report that Wolt has helped increase their revenue or sales.
- 79% state that the biggest benefit of the platform is reaching customers they otherwise couldn’t.
- 73% find the biggest benefit is generating additional sales on top of their in-store sales.
- 40% reporting they would not have an online store without Wolt.
Wolt also acts as a powerful discovery channel. 89% of users reported discovering new restaurants on the app, and of those, 86% ordered again from the same venues, demonstrating Wolt’s ability to create repeat business and foster customer loyalty.
Moreover, the platform complements in-person shopping rather than replacing it. 88% of partner businesses reported seeing no negative effect on physical footfall. Over half (56%) of restaurant customers who found a venue on Wolt that they already visited in person said they continue to visit the restaurant at least as often while also ordering online.
Empowering Growth Through Wolt Capital
To further support sustainable growth, Wolt has recently launched Wolt Capital in Malta. This new financing solution, powered by finmid, provides local merchants with fast, flexible, and affordable funding directly through the Wolt Merchant Portal.
Wolt Capital bridges the gap faced by SMEs in securing funding by offering a straightforward and transparent way to finance operations. Merchants receive pre-approved offers directly in their dashboard, with funds often arriving in as little as two business days. The pricing is transparent, featuring a fixed fee with no interest, and repayments are tied automatically to a percentage of the merchant’s sales through Wolt.
Funds from Wolt Capital can be utilised for diverse business needs, such as opening new locations, upgrading equipment or kitchens, hiring staff, investing in marketing, or managing unexpected expenses.
“With Wolt Capital, we want to make financing accessible, flexible, and stress-free for our merchant partners in Malta. Small and medium-sized businesses are the backbone of local commerce, and by offering them the means to grow, we strengthen the whole ecosystem,” said Chris Tanti, Head of Sales, Wolt Malta.
A Commitment to Responsible Technology and Trust
Wolt’s support for merchants also involves providing cutting-edge technology and commitment to transparency. Wolt recently published the 4th edition of its Algorithmic Transparency Report, continuing a practice that is rare in the industry.
The report enhances understanding of how the platform’s algorithms and AI systems work, detailing areas like personalisation, listing prioritisation (based on factors like open status, popularity, and proximity), and the merchant tools available. These tools include marketing and promotional features, as well as analytics dashboards that provide insights into sales, delivery efficiency, and customer satisfaction.
“With the 4th edition of our Algorithmic Transparency Report, we show that transparency isn’t just a buzzword for Wolt, it’s something we believe in and strive for every day. In a highly digitised world, consumers, courier partners and merchants should understand the technology they interact with daily. Technology holds great promise, and by sharing openly year after year, we aim to ensure it works for everyone in a fair and trustworthy way,” Chris Tanti, Head of Sales, Wolt Malta reiterated.
Wolt partners with hundreds of local businesses in Malta, supporting them with technology, logistics, and now financial solutions, reflecting its mission to support local commerce beyond delivery.