Cisk 0.0 Makes Its Way To India, A First For Malta’s Award-Winning Beer
Cisk’s award-winning non-alcoholic beer has just been launched in India, marking Farsons Group’s first-ever foray in one of the largest countries in the world.
Cisk 0.0 was launched in New Delhi and Jalandhar on 5th and 6th August with Malta’s ambassador Reuben Gauci holding an event celebrating the occasion.
Farsons Group first announced plans to export to India in May 2022 and looks set to carry on its shipment to the northern part of the country over the next 12 to 18 months.
This ground-breaking shipment of Cisk 0.0 alcohol-free lager to India was the culmination of several months of discussion with A & Z Exports with whom a Distribution Agreement was signed earlier this year.
In view of the size and complexity of the Indian market, the initial product launch will focus on just a part of the country.
Tag someone who lives in India
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