“A little goes a long way during these difficult times,” Yellow said. “These amazing people care for the most vulnerable all year round, so we felt it’s only fit to give a little extra when circumstances are more challenging than usual.”

Several other Maltese businesses and people have already donated food to those in need, and a number of supermarkets have placed food donation boxes near their exits.

Through its act of generosity, Yellow intends to encourage other businesses to engage in some well-needed corporate social responsibility during these times.

The message is clear: we’re all in this together and those with more to spare should lend a helping hand to those who are less fortunate.

After all, your help could be the difference between people keeping themselves well-nourished or going to sleep hungry.

If you need some advice on what products to donate, this was Yellow’s shopping list for the needy:

Teabags, pasta, chicken nuggets, fresh vegetables, fresh fruit, long-life milk, cereals, sauce tins, shower gels, washing liquid for plates, washing liquid for clothes, shampoo/conditioner, yoghurts, rice, chocolates, soap for hand-washing, toilet paper, bottled water.

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