Cycle and Donate: Uni Freshers’ Week Campaign Takes A Charitable Spin
KSU’s Freshers’ Week ended just last week and ever since, it’s found itself encircled by criticism with people calling it “hyper-consumerist” and saying that it prioritised the wrong values.
However, hidden beneath those circus-like tents were some great initiatives with the sole purpose to give back to charity.
Deloitte’s Freshers’ Week campaign, in collaboration with The Deloitte Foundation (the CR&S arm of Deloitte), aimed to sustainably “make an impact that matters” which works in conjunction to their WorldClimate strategy.
They gave students the opportunity to give back to the community simply by cycling.
Basically, the challenge included cycling at least 500m in 60 seconds, after doing this, participants could choose one of the following donations:
1. Plant a tree;
2. Support a dog sanctuary;
3. Donate food supplies to underprivileged families;
4. Donate to cancer research or;
5. Make a contribution to a charity from the list provided.
The 10 charities that they offered were:
– Little Sisters of the Poor;
– Fondazzjoni Sebh;
– Hospice;
– Dar Merħba Bik;
– Foodbank Lifeline;
– Caritas;
– Dar tal-Providenza;
– St Jeanne Antide Foundation;
– Puttinu Cares and;
– Association for Abandoned Animals.
Among all the compassionate choices, supporting a dog sanctuary was found to be the most popular. Planting a tree was the second favourite and this was followed by donating food supplies to underprivileged families.
This just goes to show that Freshers’ Week wasn’t just about freebies, there were other campaigns that took a humanitarian spin and gave back to the Maltese community in a very impactful way.
Meanwhile Lovin Malta offered some more educational prizes to help students with their studies. Through Trusted Tutors, we were able to give students two hours of free tutoring if they could crack our challenge.
So as you can see, Freshers’ wasn’t all about free money there were well-thought out campaigns aimed at giving back in some way or another.
What do you think about Deloitte’s Freshers’ Week Campaign?
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