Have you ever found yourself casually Googling sex toys? According to a recent research by Vouchercloud, that’s not as unlikely as you may think if you live in Malta.

In a European Sex Toy League Table they released, Vouchercloud detailed, per 1000 internet users, how many of those are actually searches for sex toys. And where does that leave Malta? A very horny number ten, with nearly 8% of the searches being for cheeky toys. 

The research was conducted alongside popular sex toy company Lovehoney, and the process to get these results was amazing. 18 popular sex toy search terms, anything from ‘dildos’ and ‘cock rings’ to ‘love eggs’ and ‘jiggle balls’, were mass-translated into every language available on Google and searched for in every European country. “We made sure to include a focus on colloquial terms not understood by Google Translate where necessary,” elaborated Vouchercloud. “There were lots of manual checks and enquiring with the international Vouchercloud team – some very interesting discussions were had!”

While Scandinavian Denmark and Sweden topped the list with 118 and 115 searches, our foreign bros the UK came in at number three. Interestingly enough, Malta beat stereotypically sensual countries like France and Greece (even if the latter redeemed themselves by nearly never searching for dildo-specific toys), You guys, we even amassed 10 more searches than kinky Germany!

The full analysis is up for some sexy scrutiny, if you so desire. Meanwhile, keep it kinky Malta.

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David Grech Urpani

Lovin Malta's Head of Content, Dave has been in journalism for the better half of the last decade. Prefers Instagram, but has been known to doomscroll on TikTok. Loves chicken, women's clothes and Kanye West (most of the time).