Canva, the Australian-based design software company, has recently announced a range of AI features that will transform the way users interact with the platform.

The new features, collectively called “Magic,” include Magic Design, Magic Presentation, Magic Write, and AI-powered image recognition and translation capabilities.

The announcement comes as Canva continues its push into enterprise and team-based collaboration, with the company reporting over six million teams currently using the platform.

Canva’s CEO, Melanie Perkins, who founded the company along with her husband and Cameron Adams in 2012, has always been focused on the platform’s potential reach.

When investors asked about the total addressable market for Canva in the early days, Perkins refused to give one. She believed that everyone would eventually be creating some form of visual content, and they would be using Canva.

Today, more than 125 million people use Canva’s design software tools each month, up 35 million in the past six months.

Canva’s new AI-powered tools make it easier for companies to set their preferred colours, fonts, and other controls, and update logos throughout a team’s designs with one click.

The Magic tools will also warn creatives when their work doesn’t align properly with a template or brand guideline. Perkins believes that these tools will allow graphic designers and other creative professionals to spend less time on mundane, repetitive tasks, freeing them up to focus on more creative work.

Canva’s recent foray into AI is not surprising, given the recent AI product boom fueled by the popularity of products like ChatGPT and StableDiffusion.

Other established “unicorns,” such as collaboration software makers Coda and Notion, have launched their own AI features recently, while newer startups like Tome have gained early traction for their own AI-infused tools.

Canva has been working on AI tools since 2019 when it started working with Austrian startup Kaleido AI on drag-and-drop background removal from videos and images. It acquired Kaleido the following year and announced the move in early 2021.

To build its Magic tools, Canva’s own in-house AI team worked with foundational models from OpenAI and Stable Diffusion and trained its own models.

Canva’s AI announcements come as giants like Microsoft and Adobe have recently announced infusions of AI tools into their core products, from Office Suite to image generation.