7 Bars In 7 Weeks: Lovin Malta Is Going On Tour With Bavaria To Celebrate Their 300th Birthday
Summer is upon us, and now is the time for partying til the sun comes up and dancing the heat away. From cracking open a cold one with the boys, to watching the sun set after a day at the beach, to partying til the next morning, there’s nothing quite like a summer night out.
Team Lovin is teaming up with Bavaria Malta to go on an island-wide bar tour
We’re heading off on the #LovinBavariaTour to check out some of the best bars around and see what they have to offer. Since the start of the your, we’ve stopped by the iconic Torri in Sliema as Kevin Paul Calleja serenaded us and every one else at the bar, and Is-Suq Tal-Belt in Valletta for another night of debauchery, with musical entertainment from Andre Portelli.
This Wednesday evening we’re dropping by the legendary Gzira bar Black Gold to let loose after work and sneak in a mid-week boogie
With a performance by Kersten Graham.
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And then every Wednesday following that, we’re going to stop by a different bar to get our dance on for the #LovinBavariaTour… and you can join us! Just keep up with us on socials to find out where we’re headed next.
Bavaria has just turned 300 years old, so we’re going all out to celebrate this iconic beer’s birthday
300 years is quite the milestone, but where did it all start for Bavaria?
Under the management of the Swinkels family, the beer has been brewed in accordance with a unique family recipe for seven generations at the Bavaria Brewery in the south of the Netherlands. This is how outstanding quality has been guaranteed since 1719.
At a time when many small breweries succumbed, the Swinkels family managed to keep their head above water by continually adapting to changes in the market. For instance, the Swinkels brothers decided in 1925 to make the change to bottom-fermenting beer (pilsner), even though top-fermenting beer was much more common. The decision turned out to be a milestone, which ultimately ensured the brewery was ready for the future.
To ensure the very best quality at all times, Bavaria opened its own malt house in 1939. The malt house in the Eemshaven was opened in 2006, making Bavaria owner of the largest malt house in Europe.
Bavaria has managed to obtain leading positions in niche markets through various product introductions over the years. As founder of the only truly alcohol-free beer, Bavaria has been able to establish a strong position in the Netherlands but also in other parts of the world.
So don’t forget to keep up with us on Instagram to find out where we’ll be partying next, we’ll be waiting for you!
And as always, don’t forget to drink responsibly.