When the news broke out that Unite with Tomorrowland is coming to Malta earlier last week, thousands of people got extremely excited. As it stands, the Facebook event for the night already has nearly 15,000 people who have shown their interest in attending, and more keep pouring in on a daily basis.
Lovin Malta spoke to local promoters Aria People to get more information about the event.
“First of all, it’s important to explain why we chose Tomorrowland’s concept,” said Matthew Vassallo, who deals with business development and marketing at the promoting agency. “It’s all about the experience. There is a gap in the Maltese market for experience-based concepts, and whether you’re a fan or not of the festival, I think everyone can agree that Tomorrowland is one of the top festivals for that ‘wow factor’.”
Matthew went on to explain that something this big will definitely be extremely beneficial for both the music and tourist industries, as Malta continues to gain more worldwide exposure as a prime destination for clubbing tourism and a hotspot for summer music festivals.
International DJs are flying over to Malta to perform live on stage. That was always part of the deal, and Unite With Tomorrowland plans to deliver with announcements in the near future. “People should definitely pre-register to be kept continuously updated; exciting news is coming up,” Matthew finished.
“The stage will be something Malta has never seen or experienced before,” said Anton Attard, who’s in charge of the festival’s production. “It’s going to be a 35 metre monster designed by Tomorrowland, and even though I’ve helped produce most of the largest events in Malta, this will definitely be the most challenging production I was ever involved in.”
Of course, the live streaming is still happening, but it’s not what you might expect. “The live connection with Tomorrowland in Belgium will be a grand show in itself, with synchronised lighting and pyrotechnic effects,” Anton explained.